"The card sorting tool is a cost effective, easy to use tool that garnered great results from a IA survey sent out to 20 team members."
What is Card Sorting?
Card sorting is a technique used in Information Architecture (IA). It involves participants using logic while sorting and labeling content or "cards" into groups. Typically there are two types of Card Sorting tests: Open and Closed. At usabliTEST we also offer the third type - Hybrid, which is a combination of the first two. This approach offers you a greater flexibility in your research capabilities.
So is Card Sorting a test?
Yes and no. While card sorting doesn't involve testing participants' cognitive abilities, it is a test designed to analyze Information Architecture. Instead of having right or wrong answers like tests do, card sorting provides insights into available options based on the approach of each individual participant.
Exactly how can I use Card Sorting?
With card sorting, you can build your website’s structure. For instance, you come to a better decision regarding your homepage and labeling its categories. In addition, you’re more certain to organize information on your site in a logical manner for the sake of your users. For example, this technique is often used to redesign website navigation and menues.
How can usabliTEST help me with card sorting?
usabliTEST has built-in data analytic tools that save you time by providing instant results. You can view your test data as raw numbers, percentages, or distance matrix. Charting features allow you to visualize it as either a multi-dimensional scaling (MDS) plot or a dendrogram. You also have the option of exporting your data in multiple formats so it can be used with your choice of tools.
"usabiliTEST allows me to get cards entered into the system easily and setup a test within 30 minutes or less. Test participants have commented on how easy it was to take the tests and feel like a part of the process. The reports view is awesome and lets you see data graphically or simply download the raw data and format it the way you need. If you are serious about Information Architecture (IA) and user-centered analysis, you should be using usabiliTEST."
Keith Kmett, CUA
It only takes seconds to create your own usability test. There's lots of flexibility in the setup process. So you can create either simple or complex tests – it all depends on your project's needs.
Just because you built a test doesn't mean they will come. Furthermore your test is worthless without participants. While you can tweet or email your test page's link, how do you know if they participated in your test? How do you know if they even opened your email containing the test?
Analyzing data is where the fun begins. This is the longest part of the project. Imagine spending a lengthy amount of time tabulating all your numbers, but in comes some late test submissions.
And why is this?
Because we're on a mission of changing the world by improving usability and in the process of doing this, we don't want the cost to get in the way of those who can help us reach this goal.
"Great tool at a quarter of competitors price. Well designed, reliable and easy to use, with comprehensive reporting abilities. Everything you expect from a card sorting application. We found the Usabilitest card sorting solution as the best available offer on market."
Hurra Communications UX Team